WoodenStreet.com Embracing Technology For a Better Furniture Buying Experience
WoodenStreet.com India’s 1st online custom furniture store has brought change towards regular furniture buying trend & is embracing technology for a better customer experience
Furniture & Technology
Furniture is considered to be the most valuable asset & a basic necessity in each home; after all, it is an item that makes a place feel like home. One’s touch & feel to these furniture pieces is what every individual desires. We also understand the fact that the information age had taken decline years back; we now have moved to the creative era, and the focus of every business should be towards technology & on their speed of innovation. Furniture and technology are very much inter-linked. With the rising technological developments, furniture has been able to take a new shape, and the designs are broadening day by day. The Indian furniture industry has experienced a wide range of ready-made furniture however what was missing was the true feel of virtually co-designing your favorite piece. This particular virtual co-design concept has been put forward by a year old startup Woodenstreet.com.
Launched in May 2015, Woodenstreet was co-founded by Lokendra Ranawat, Vikas Baheti, Virendra Ranawat and Dinesh Pratap. The team was looking forward to replacing the physical brick and motor model by introducing a technologically driven easy to click customized feature for the furniture lovers. This is the generation of customization, which the startup is well aware of. The customers also require the e-commerce industries to pay attention to their specific needs and that’s how you can create a niche in the market. Similarly, with this startup the idea was kept simple to be more than just an online store rather become a customized platform with an array of customization tools, enabling each customer to create/ easily modify furniture styles, wood type, finish and fabric for each. This builds a collective interest and trust for the customers to believe and get their furniture piece exactly how they want.
The co-design virtual process
The initial step starts with the customers getting in touch with a design expert over call/email or chat and further explaining their dream furniture concept. With the application of latest design software’s the team quickly prepares a rough sketch to confirm the necessary requirements & size.
As soon as the customer confirms these basics the team passes on the request for a 3D model. A detailed 3D is made with the minutes of details from edge to edge. Meanwhile, the website UI is designed keeping in mind the touch & feel factor. You are ensured to customize your product with multiple wood finishes, select the wood of your preference to making changes to various storage options.
In just a matter of 12 months, Wooden Street remains the only platform bridging the virtual co-design gap technologically. Initially started with a team of 10 they currently accommodate nearly 100 employees at multiple offices located in Udaipur, Jaipur, Jodhpur, Pune, and Bangalore. They have also successfully set up multiple delivery/installation & logistic network across Delhi (NCR), Mumbai, Chennai, Pune, and Bangalore. Their best competitive edge for business success is measured by their figures; simultaneously the team currently draws an organic traffic of 6 lakh page views.
Furniture is essential for every growing generation but what matters is the factor of personal touch, which is being addressed well by this startup. Competing with some heavily funded companies yet Wooden Street has been able to create a successful niche. The existing players either in term of the horizontal or vertical phases provide a range of readily available options. The differentiation here was made with the custom to order facility, which highly drove the market traction. The thought put down to design such multi-functional units does require great dedication, and this is how the one-year-old bootstrap is turning to become everyone’s favorite. The team is currently in conversation with multiple investors yet haven’t disclosed a mutual interest.